If you are ready to revitalize your marketing with a tool that will bring you some serious returns,* please read on.

*But you will have to be willing to spend 99% less on hardware and computer training.

In an industry with more than its fair share of challenges like PBM's and mail order, there is an abundance of opportunity right under your nose that you are just a few steps away from gaining access to.

Of course, there's one question whose answer can stop you from getting there.

There are more than 60,000 retail pharmacy outlets in this country and they all sell the exact same thing. Your products will never differentiate your business from your competition because it's never been about what you sell.

It's all about how you do it.

Here's why:

The secret to having an extraordinarily successful business in a tough economy comes down to two basic, fundamental rules. Ignore them and business will be hard. Respect them and your business will be easy, lucrative, and fun.

Think about this--every month you don't contact a Customer, you lose 10% of the value of your relationship. So if you don't contact your Customer for 10 months, it's all over. Then you shift from your marketing being focused on keeping a relationship with a Customer intact, to having to go back and try to win back Customers because they have forgotten about you.

That's why so many businesses lose Customers – they forget to nurture the relationships they worked so hard to get in the first place!

It's more than just knowing names, filling prescriptions quickly, and offering free delivery.

If that's not enough, how do you show people that you care? By building relationships with them. The problem is that most of the time, the customer experience only lasts while the customer is in the store. So when the customer leaves, so does the experience, and the Customer might stop caring.

You need to build relationships by communicating with them not just when they're in the store, money in hand to conduct a transaction.

This might have been a dead end for you in the past. But you know that your Customers appreciate when you educate them on things that are meaningful and relevant to them. And if somehow you could do this the right way (without trying to sell them stuff), they'll see you as a valued friend.

Now this is where you'll find an opportunity you can't pass up.

The Marketing Solution Center is an easy-to-use web based customer acquisition and retention tool that will give you response rates 20 to 50 times greater than newspaper, radio and television for a fraction of the cost.
This is a joint venture service between the National Community Pharmacists Association and Pharmacy Development Services, the leading marketing and business management coaching company in the industry.

More importantly, the Solution Center is designed specifically to help independent pharmacy owners tap into a goldmine of opportunity in their existing customer base.

Inside the Marketing Solution Center exist some of the BEST WAYS OF KEEPING YOUR RELATIONSHIP with your Customers intact and even strengthening it, leading to more frequent store visits and additional product sales.

The Solution Center comes with access to new marketing tools that will get you on your way to unbreakable relationships. Here are a few of the tools available to you:

• Voice Broadcasting. Provides the ability to telephone 1000 customers personally with a single call.
• Text Messaging. 97% of text messages get read. Takes the personal touch to another level.
• Toll-free Customer Testimonial Hotline. A great way to keep your team on its toes always.
• Monthly Newsletter. Already done for you. A great, fun way that enables people to get to know you.
• Free Recorded Messages. Pre-sorts, pre-screens and pre-sells and delivers customers ready to buy.
• Video E-Mail. Communicate with the effectiveness of television for just pennies per message.
• Audio Postcards. The “new radio.” Messages that can be listened to instead of read.
• Industry Message Board. Tap into the collective wisdom of the best and brightest in the industry.
• And much, much more.

Why are we doing this? Because we know that the Marketing Solution Center has some powerful tools that can get you immediate results. Rather than just talk about it, we want you to have the chance to check out and use the tools for less than the cost of a cup of ice cream.

Just check out the success stories down below, and you'll see what we're talking about.

Not only do you get some of the most effective tools ever to grow your business, but the Marketing Solution Center provides you with plenty of material content you can put to use right away.

Get ready for instant communication with an entire customer list via email, text message and voice call. Sending a message to your customers is easy, too. Now you can reach any customer niche with the click of a button, and build strong relationships with your customers no matter where they are.

 

Check it out. Why not try it right now for $1?

 

The Marketing Solution Center Team
@ Pharmacy Development Services
(800) 987-7386

"We love the new Marketing Solution Center. We have now successfully put all of our stores on it AND more importantly we have developed a system to maintain the data and add to the data. We utilized it when it first became available to celebrate our 10 year anniversary. The other stores had already celebrated at their stores and ours was coming up. So I conducted a voice blast at our Rattlesnake office and boy could you tell the difference between not doing a voice and performing one. We probably had 3 or 4 TIMES the amount of customers visiting our store as the others. Since then we have decided that in 2009 this will be our main form of advertising. It's like a rifle in that it targets the exact people you want to target ( i.e. existing customers ). We're also adding new customers by raffling off plasma TV screens at physician office and all participants have to do is fill out our information card which we then add to Rx solution center. The Dr. offices are specifically targeted for compounding or cancer which we specialize in. Thanks for the great tool and we will use extensively at our 8 stores."

D.P., Sunshine Pharmacy

"I had a great experience with the Solution Center today! I sent out a voice blast to customers who had visited my store since Saturday, inviting them back as a VIP customer to receive an extra 20% off their purchase during our upcoming Saturday event. It worked out great. Easy to do, and I'm not a techie! Thank you PDS!"

M.K., Hilton Pharmacy

"In March 2009 United Health Care sent a letter falsely stating that Good Day Pharmacy can no longer process their prescription plan. As soon as we heard this from one of our customers, we ran a report out of our each pharmacies for United Health Care customers. This data was then imported into the solution center where a voice broadcast message was sent out to over 2295 of our customers. For the messages that did not go through we mailed a letter letting them know that we CAN still process claims for United Health Care and they can continue to have all their prescriptions filled for the same copayment! People that missed the call actually called our corporate office asking what the message was about. So in the end we still have our United Health Care customers thanks to the Solution Center and its user friendly ability to get a voice broadcast out!"

J.W., Good Day Pharmacy

"One of my favorite marketing tools that I have learned about through PDS is voice broadcasting. I used a voice broadcast the week before Christmas. We called about 1500 customers to let them know about all the new items that we carried in the store and invited them in to take a look. The results were very positive and the profits far outweighed the cost of the voice blast."

B.S., Stacy Family Pharmacy