You're Sitting on a Goldmine,
and We Will Help You Get to It!
Databases are the currency of this millennium. Your ability to win more business from your existing customer base will in large part correlate with your ability to communicate with your customers, both inside and outside the store. And the Marketing Solution Center will make this easy to do.
Mass media advertising is dead. Today, the independent pharmacies that can personalize their marketing to the individual will be reeling more business tomorrow, leaving those playing by the old rules in the dust.
Don't focus your energy on newspaper and tv ads if you can't measure your results. If you don't know whether the money you're spending on advertising is working, we have news for you--it probably isn't.
Your database is your untapped goldmine! This goldmine is made of your customers, who for whatever reason like to buy from you.
And luckily, you know exactly how to reach them (you have their phone number, email address, mailing address, etc.).
We've made it really easy to bring your customers over from your pharmacy system into the Marketing Solution Center, where you can then mass personalize your marketing to specific groups of customers, build stronger relationships, and reel in the profits, with the click of a button!
Target your marketing down to the zip code, or focus a marketing campaign on adults 65+. Focus on promoting specific products and services to the customers most likely to buy them from you, and your return on investment will skyrocket!
Do you administer flu shots? Keeping track of past flu shot customers is now a piece of cake, and when flu season comes around, it will take only minutes to pull up your list of past flu shot customers, and shoot out a message to those customers, inviting them in for next week's clinic.
Of course, these are only some of the ways you'll be able to take more control of your marketing by using the Marketing Solution Center's customer database manager, as you build more and more successful marketing campaigns.