Text Messaging
98% of text messages that are received are read by the recipient. Try beating that with any other conventional marketing medium outside of face-to-face communication (which has its own flaws--just ask married couples).
Customers hate to wait…let them know you’ll text them when a prescription is ready and suddenly you’ve got a customer who knows how much you value their time!
It’s also great as a way to alert customers in a timely way of recalls or urgent health related information.
Besides being one of the best ways to reach a younger audience, text messaging is a great tool for getting an urgent message out and read fast!